At the PRAGG Forum “Advocacy in a Changing Environment: Reshape Your Strategy and Respond to Challenges,” the final panel focused on summarizing key insights and providing guidelines for strengthening collaboration between non-governmental organizations and the media.

Experienced journalists Rubina Čengić and Almir Panjeta shared their thoughts, advice, and practical experiences to help participants better understand the media landscape and enhance their communication strategies. Here are 6 key tips to help you capture media attention and achieve greater visibility.

The goal of these recommendations is simple yet valuable – to build stronger connections between organizations and the media, creating stories that inspire and drive change!

The link of the recommendations is available HERE.